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Podcast: Ep#223 Featuring Luke Istomin And Simon Philis From RE:UNION Training Franchises

RE:UNION Training Is A Goal Defining Fitness And Wellbeing Opportunity For Their Clients And Their Franchisees

Today on Eden Exchanges, we spoke to President & Founder Luke Istomin and Managing Director & CEO Simon Philis from RE:UNION Training, a goal defining fitness and wellbeing franchise specialising in high end services. Listen as Luke and Simon reminisce on how the business came about, how Reunion Training is a fitness and wellbeing game changing franchise, what a franchisee can expect in training and support and who would make an ideal franchisee.

Discussion Points:

Luke Istomin– President and Founder and Simon Philis – Managing Director and CEO of RE:UNION Training
  • Luke and Simon’s path to RE:UNION Training Luke outlines his impressive resume in the health and fitness industry, and how a gap in the market led him to create the business. With a background in business, Simon joined the company without hesitation when he caught sight of Luke’s vision

  • A ‘no BS’ approach Luke discusses his health and fitness philosophy which is balanced by current trends and real results in equal measure

  • The customers of RE:UNION Training Luke and Simon outline the holistic and long-term approach of the RE:UNION Training program and share a personal success story

  • A place without membership numbers RE:UNION Training operates with a high focus on personal positive relationships and a family atmosphere

  • Franchisee first Simon explains his passion for RE:UNION Training’s success, and how it is tied to fairness and a focus on holistic franchisee support

  • A fair system for each franchisee Simon explains their innovative 10 tier model which determines the fee structure of each site

  • Planning for growth With a strong focus on horizontal growth into the online realm, RE:UNION Training is resilient in difficult times and has been able to retain all staff on full-time wages during the global pandemic

  • RE:UNION Remote The global pandemic has allowed Luke and Simon to test some online features that were already in development at RE:UNION Training. As a result, the business has evolved at an acute pace

  • Testimonials and social media Luke elaborates on the importance of social media and testimonials in terms of driving growth, noting that the celebrity aspect is a welcome bonus

  • Gumption! Potential RE:UNION Training franchisees can take the form of owner-operators or financial investors. Simon and Luke explain these two different franchisee approaches, noting that a resourceful and spirited character is a must to join the business

  • A passion for health and fitness The health and fitness industry is due to explode in a significant way, placing RE:UNION Training in a favourable position for growth

  • “Be certain of what you’re looking for.” Simon offers some questions for potential franchisees to consider before buying into a franchise

  • Targets Simon explains the targets for the local and global franchise expansion of RE:UNION Training

  • Driving forces Simon and Luke share their personal and professional motivations for the work they do at RE:UNION Training

Useful Links:


About RE:UNION Training:

RE:UNION Training is the ultimate group training experience. Founded by Luke Istomin, an elite and world class fitness professional, RE:UNION draws from Luke’s unique juxtaposition of having trained global elite celebrities, athletes, and leaders, and co-founding the largest group training model, F45 Training.

RE:UNION Training has been designed to RE:DEFINE what it truly means to be functional, healthy and active. We aren’t here to waste anyone’s time with pointless workouts focused only on sweating and feeling exhausted – this style of training has limited longevity, increasing the risk of injury and exhaustion, not to mention reduced motivation.

We design our workouts with PURPOSE and ensure our members enjoy tangible results in order to track their progress. We concentrate on the primal movement patterns the body is physically capable of and designed to perform, with the overarching goal to build a solid foundation of strength and endurance.

Through our onboarding process we ensure you are properly supported from the get go! From training newcomers, to transitioning gym goers, to elite or experienced trainers, we will set you up on a path based on your current level of fitness, and in turn accelerate you towards your chosen goals.

Simply put, our goal is to have you reach your capabilities and bullet proof your body from potential injuries!

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