• EdenExchange

Podcast: Ep#221 Featuring Jessica Webb and Jamie Smith Franchisees at Brumby’s Bakery

Updated: Sep 9

Brumby’s provides an incredible business opportunity and community support to their franchisees



Today on Eden Exchanges, we spoke to Jessica Web and Jamie Smith of Brumby’s Bakery, an iconic Australian Bakehouse franchise. Listen as Jess and Jamie chat about owning their own franchise as sisters, how the business is community focused, what’s to love about the franchise and their drive to expand and respectively own and run their own franchises. Listen on to discover more.


Discussion Points:

  • Jess and Jamie’s background The sisters outline their varied backgrounds, from hospitality to legal expertise, which led them on their path to owning two Brumby’s Bakery franchises

Jessica Webb and Jamie Smith – Franchisees at Brumby’s Bakery
  • Brumby’s Bakery in the market Jess and Jamie explain what sets the Brumby’s Bakery franchise apart in the industry

  • The appeal of the franchise Community connections, customer service, and a close-knit staff were attractive features of the business when Jess and Jamie were looking for franchise opportunities

  • Training Jess and Jamie outline the extensive training offered to them as new franchisees, including learning to bake

  • What makes a good Brumby’s Bakery site? With two different sites, the sisters explain the benefits of both a shopping centre site and a strip mall site

  • Lots to love! Jess and Jamie share what they love most about the business and give a few handy tips for potential franchisees




Useful Links:

Website / Business Profile / Facebook / Instagram


About Brumby’s Bakery:


At Brumby’s Bakery, they take pride in moulding the perfect creation born from simple ingredients. They share a passion and love for their craft like no other. They respect the history of artisan bakers that have come before them, and they honour their heritage with a fresh and creative approach.


The communities they operate in demand that “homemade” means “homemade”. This is an authentic promise because this is where the real inspiration comes from. They bring raw ingredients to life, by combining them with passion and love to create authentic, honest baked goods that inspire a desire to bake more.


History of Brumby’s Bakery


At Brumby’s Bakery they pride themselves on being a specialty bread retailer and one of Australia’s largest and most successful franchise groups. They are proud to have been among the first Australian companies to successfully embark on a franchising program when franchising was in its early stages.


Like most successful businesses, Brumby’s Bakery had a modest beginning. The first store, known then as “Old Style Bread Centre”, was opened in the Victorian suburb of Ashburton in 1975. Over the next decade the “Old Style Bread Centre” was introduced and expanded in Queensland. During the ’80s, it was believed that the brand would be stronger with a “truly Australian” identity – so the Brumby’s Bakery brand was born. By the early ’90s, Brumby’s Bakery had become a true franchise success story. Our Stories — learn more about Brumby’s Bakery in the community.


They are 100% committed to bringing you freshly baked bread made from scratch every single day using only the best ingredients, like 100% Aussie wheat fresh from the farm. Add to that their delicious array of sweets and hot savoury products, and they have got all your bakery needs covered. Brumby’s Bakery are home grown for healthy homes!

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