• EdenExchange

Ep#237 Featuring Justin Eldershaw, Founder and Owner of Reliance Roof Restoration franchises

Updated: Dec 6, 2021

“The costs for roof labour was not optimal so I developed a business model that was affordable, reliable and a great opportunity to franchise”





Today on Eden Exchanges we spoke to Justin Eldershaw who is the Founder & Owner of Reliance Roof Restoration franchises, a roof restoration franchise expanding Australia wide. Listen as Justin chats about his professional background, what inspired the creation of the franchise, his business growth strategy, the training and support provided to franchisees and who would best suit a Reliance Roof Restoration opportunity.


Discussion Points:

  • A business is born Justin explains how a desire to be the boss drove his ambition to start the business in 2002

Justin Eldershaw – Founder and Owner of Reliance Roof Restoration franchises
  • A business worth franchising After nearly 10 years in business, Justin realised the appeal of his business as a franchise

  • The quality end of the market Justin explains the market position of the business and outlines the operations & sales approach that make up Reliance Roof Restoration’s point of difference

  • The franchisee role Justin elaborates on the common activities undertaken by franchisees

  • Support for new franchisees Justin outlines what is involved in the start-up kit provided to new franchisees, and the ongoing support as franchisees grow their business

  • From go to whoa! With all training and support provided from the outset, a roof restoration trade background is not necessary for potential franchisees

  • Desirable franchisee qualities Justin elaborates on the personality traits that he looks for when meeting potential franchisees

  • Growing with the franchisee Reliance Roof Restoration franchisees are supported in terms of the physical work required for the business, and the administration work

  • Franchisee collaboration Justin explains the culture within his business that sees franchisees support one another

  • Growth focus Any location across Australia could be a source of success for the right franchisee

  • Achieving milestones Justin outlines the milestones he is proud to have achieved and the goals for growth as the business expands

  • Professional development Justin has implemented ongoing business training to support the business efficacy of his franchisees

  • Motivation for success Seeing people achieve their dreams drives Justin to continue to grow Reliance Roof Restoration

  • Do your research and dive in! Justin offers his best advice for choosing the right franchise business and encourages potential Reliance Roof Restoration investors to pick up the phone



Useful Links:


Eden Exchange: Profile/ Listings


Reliance Roof Restoration: Website/ Facebook/ Twitter/ Youtube



About Reliance Roof Restoration:


Since 2002 Reliance Roof Restorations has consistently provided the highest quality of workmanship, products and customer service to homeowners. With over 1500 satisfied customers last year alone, their collective knowledge on roof replacement and roof restoration mean they are uniquely qualified to be able to provide the expertise, quality of product and experience of a large company with the individual customer service and attention to detail of a small family owned company.


At Reliance, they pride themselves on top quality workmanship & customer service. They have been providing their services direct to the homeowner since 2002 and understand that fulfilling their customers’ needs and delivering on their commitments have helped them become a leader in the Australian Roof Restoration industry today. With over 10,000 satisfied customers they are fast earning the reputation for their award winning customer service and their industry benchmark 10 year unconditional guarantee.


They are the only roof company in Australia who offer an unconditional 10 year guarantee on their coatings and workmanship, their motto is “to do more for less”.

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