• EdenExchange

Podcast: Ep#225 Featuring David Rounsevell Director of Expense Reduction Analysts

“At ERA you are always learning and growing as a business owner, the potential is limitless”



Today on Eden Exchanges, we spoke to David Rounsevell Director of the Expense Reduction Analysts franchise, a business consulting franchise. Listen as David chats about how the business came about, what their point of difference is, who would make an ideal franchisee and what to expect in training and support.


Discussion Points:

  • Background David explains his path from franchisee to Director at Expense Reduction Analysts

David Rounsevell – Director of the Expense Reduction analysts
  • The inception of Expense Reduction Analysts David outlines the beginnings of the business when the founder, Fred Marfleet, noticed a missed opportunity in the market in the early 1990s

  • Demand in the current economy David elaborates on the 3-speed economy that the business is currently operating in, including industries that have grown and those that will need support

  • The consultative process The importance of networking to client acquisition, and strategies for engagement

  • A specialist service David explains Expense Reduction Analysts’ point of difference in the market

  • Clients David elaborates on the kinds of clients that Expense Reduction Analysts work with

  • Ability to implement David explains that ongoing monitoring is a strength of the business, in terms of ensuring the Expense Reduction plan is implemented

  • Client achievements Many of the Expense Reduction Analyst clients find the improvements to their business to be above what they were expecting

  • Business milestones David is proud of the income potential that Expense Reduction Analysts has created over the years

  • Franchisee support David notes that passionate franchisees who enjoy customer service are ideal for the business

  • Internal culture David is proud of the business culture with Expense Reduction Analysts, and notes that this support helps to drive franchisees

  • Impact of the global pandemic Expense Reduction Analysts has found a role to assist businesses during these uncertain times, and is looking forward to supporting clients through the other side of lockdown restrictions

  • Passion for the business David enjoys client relationships and being able to learn every day while helping people

  • Expense Reduction Analysts Franchisees David notes that decisiveness and confidence in communication is a beneficial trait of franchisees

  • Potential franchisees David notes that decisiveness and confidence in communication is a beneficial trait of franchisees

  • Targets for the franchise David explains the growth of the business globally, and the significant potential for growth in Australia




Useful Links:

Company profile /Linkedin / Twitter


About the business:


Expense Reduction Analysts has been trading in Australia since 1992. They are a business consultancy offering strategic advice and practical methods for companies to achieve sustainable cost reduction. They have people with experience gained during long careers at a senior level in their areas, and they use this expertise to advise businesses on how to achieve best practices on each cost line. They help to:

  • Define internal processes

  • Manage supplier & client relationships

  • Achieve best in class pricing

  • Redefine process

  • Implement, manage and monitor new supply arrangements

The majority of their work is done outside of client office environments. As a result, their processes, resources, and systems ensure minimal impact on your internal resources. They monitor supplier performance throughout a time frame aligned with the supply contract to ensure that all the savings are realised, sustained, and even improved over time. In addition, they collaborate with you on a fully transparent basis throughout the process, allowing you to retain control of all the critical aspects of the engagement. They then stay with their clients for the long term, ensuring commitments are kept. This ensures that they maximise the savings they identify and keep savings and supply on track.

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